Job Overview
We are on a mission to revolutionize the coffee experience, creating a unique blend that infuses coffee with functional mushrooms, collagen protein, and nootropics. Our innovative approach enhances focus, energy, immunity, and gut health, eliminating the adverse effects associated with traditional coffee. With over 300,000 satisfied customers in just three years and a market of 150 million coffee drinkers, we invite you to be part of our exciting journey to redefine coffee for the next generation.
Key Responsibilities
- Brand Strategy
- Collaborate with the Creative Director to uphold our distinctive brand identity, voice, and tone across all channels.
- Design and implement marketing strategies that align with our growth objectives.
- Ensure uniform messaging across social media, partnerships, and community initiatives.
- Social Media Strategy
- Develop platform-specific strategies aimed at increasing growth, engagement, and conversions on Instagram, Facebook, TikTok, and more.
- Guide the Social Media Manager in planning and sharing content that aligns with our campaigns and branding efforts.
- Remain informed on social media trends and introduce innovative strategies to enhance reach and engagement.
- Collaborate with the Community Manager to foster a vibrant and loyal online community reflecting our brand values.
- Campaign Management
- Plan and execute comprehensive marketing campaigns from inception to completion, ensuring a strong connection with our audience.
- Partner with the Creative Director to generate compelling assets for campaigns.
- Integrate social media strategies into overarching brand campaigns to amplify awareness, traffic, and sales.
- Performance Analysis
- Monitor and analyze key performance indicators such as engagement, reach, conversions, and brand sentiment.
- Utilize data-driven insights to refine approaches and ensure short-term and long-term triumphs.
- Communicate performance updates and actionable recommendations to stakeholders.
- Community Building
- Collaborate with the Community Manager to ensure our online community aligns with our brand values and fosters meaningful connections.
- Develop strategies to cultivate and engage our community through various initiatives, events, and content.
Required Skills
- Strategic Thinking: Ability to see the big picture and align social and brand initiatives with company objectives.
- Social Media Expertise: In-depth understanding of social media platforms, algorithms, and content optimization techniques.
- Collaboration: Proven ability to work effectively in a team, closely partnering with creative and community management teams.
- Data-Driven Mindset: Comfort with analyzing performance metrics to inform decision-making.
- Project Management: Proficiency in managing multiple campaigns and meeting deadlines.
Qualifications
- A minimum of 3 years of experience in brand management, social media, or marketing roles.
- A successful track record of campaign management and community engagement.
- A bachelor's degree in Marketing, Communications, or a related field is preferred.
Career Growth Opportunities
We believe in nurturing the professional development of our team members. You will have access to wellness and career development stipends, as well as opportunities to take on new challenges that will propel your career forward while contributing to our brand’s success.
Company Culture and Values
Our work environment is dynamic, innovative, and collaborative. We value creativity and strategic thinking, fostering an atmosphere where ideas can thrive and where each team member can make a significant impact.
Networking and Professional Opportunities
Joining our team opens up numerous opportunities for networking, skill enhancement, and collaboration within a passionate community dedicated to redefining the coffee experience.
Compensation And Benefits
- Competitive compensation, including a performance-based bonus structure.
- Comprehensive health and dental insurance to support your well-being.
- Flexible working arrangements, with options for remote or hybrid work.
Why Join Us
This is a unique opportunity to influence the voice of a rapidly growing and innovative brand. Be part of a dynamic team dedicated to transforming the coffee industry.
Employment Type: Full-Time
